Ending the Tobacco Holocaust Preface

Preface: How This Book Can Help You

Most exposés of the tobacco industry have been highly technical and difficult to read. You deserve a book that explains the issues in accessible, straightforward language. Ending the Tobacco Holocaust reveals how the problem of smoking isn’t just for smokers; it has major health, economic, and political implications for everyone—including you.

Ending the Tobacco Holocaust first focuses on understanding the historical, political, economic, and health implications of the tobacco industry in layman’s terms. It then applies that information to motivate smokers to quit, and encourages non-smokers to become active in efforts to decrease smoking. Please take the information you’ll read to heart. When you do, you’ll be guided and empowered to take simple, effortless actions that will help:

1) you and/or your loved ones stop smoking

2) eliminate underage smoking (thus protecting the future of humanity as well as your pocketbook over the long run)

As you read through the chapters in this book, you’ll learn about:

• The dire health consequences of how smoking affects everyone, not just smokers. (Chapter 1)

• How smoking significantly affects people’s pocketbooks and political freedom. Whether you’re a smoker or not, you pay higher taxes and health insurance premiums due to smoking in our country. What has been done and what has not. Why it is in your self-interest to become more aware, by reading this book, and do the simple effortless actions that are suggested later in the book. (Chapter 2)

• How the tobacco industry targets specific groups. These groups include the military, adolescents, women, gays, blacks, Jews, Hispanics, the homeless, those with low self-esteem and mental illness, our nation’s children and youth, and more. (Chapter 3)

• How smoking in movies leads to tobacco addiction in children and teenagers. (Chapter 3).

• The deceit of tobacco companies. How they use niche advertising and marketing to create demand for their products. What they knew versus what they said about the dangers and addictiveness of smoking. (Chapter 4)

• The expansion of tobacco companies’ influence into third world countries. At the same time, they’ve delayed efforts to restrict tobacco use in industrialized nations with their tactics of denial, and their use of money, political clout, and lobbying. (Chapters 5 and 10)

• The biology of tobacco addiction. This is the first book written for the public that presents evidence on genetic factors that 1) increase your chances of becoming addicted, 2) increase the likelihood of developing a more severe addiction to cigarettes, and 3) make it harder to stop smoking. It describes the biology of addiction in easy-to- understand terms. In addition, it presents information about the cigarette companies’ successful efforts to make their products more addictive by using ammonia technology, and adding sugar and other chemicals to increase the addictive effect of nicotine. Furthermore, it tells how the tobacco companies use additives that make smokers less aware of the danger of smoking by masking symptoms, and that make non-smokers less aware of the presence of the danger of second hand smoke. (Chapters 4 and 7)

• The role of celebrity smoking in the tobacco epidemic. How the interaction of biological, psychological, economic and social factors work together so that actors and other celebrities are more likely to be addicted to cigarettes (or to smoke in movies), and how that leads to increased tobacco addiction in children and teenagers. (Chapter 8)

• What smoking does to the human body. What are the known health effects of exposure to secondhand smoke? How does smoking affect people of various ages? What actions can you take in your home to minimize health risks from second hand smoking? What are the health benefits from quitting, and how long does it take to achieve those benefits? (Chapter 9)

• The adverse effects of the tobacco lobby on our political system. This includes the subversion of our democratic process, as well as increasing local, state, and national expenditures to pay for smoking-induced illnesses. These harmful economic effects decrease the available funding resources for other programs needed for the public benefit. (Chapter 10)

• Scientifically proven methods for smoking cessation. These methods offer hope for you and your loved ones to stop smoking for good. According to the Food and Drug Administration, a smoker who makes a serious attempt to quit on his or her own has less than a 5 percent chance of not smoking one year later. Using these proven methods can greatly increase one’s chances of being a non-smoker one year after quitting smoking to 30 to 40 percent or more (as documented by scientific research and clinical practice data). Also presented are other scientifically studied methods that may increase one’s chances of being a non-smoker one year after quitting to 50 to 60 percent or more. New methods in clinical trials that may be available soon are also discussed. (Chapter 11)

• How to improve the odds of staying smoke free. The best methods and resources to maintain cessation are discussed. Because the likelihood of quitting improves the more times one tries to quit (as evidenced by more than one-half of smokers having been able to quit), this book also features methods and resources to improve the odds of becoming smoke free in subsequent attempts to quit. (Chapter 11)

• How taking simple actions can lower your tax burden in the long run. This book explains strategies and tactics that will benefit everyone who pays taxes. (Chapter 12)

• How everyone can help reduce underage smoking and all smoking worldwide. Quickly reducing smoking in our nation and the world requires hitting the tobacco (and possibly other) companies where it hurts—their profits—through consumer boycotts. Don’t get scared off by that “boycott” word, as I will provide you with simple, effortless methods that don’t require you to picket anyone, and for which no outward displays of action are needed. Rather, all that’s needed is for us to be more conscious buyers of products, and not buy products when the profits go toward helping companies addict children and underage teens. In addition, other easy ways to help public health efforts to decrease smoking are presented. (Chapter 12)

As a health issue, smoking affects the majority of Americans and citizens around the world. More than 21 percent of adults in the U.S. smoke, and the vast majority of Americans are still exposed to the dangers of second hand smoke and have their health care costs affected by smoking in this country. As a political issue, our actions can determine whether the will of the majority will be carried out, or whether small lobbies (whose intentions and agendas are not in our best interests) will keep forcing their will on the majority through their use of wealth and backroom political influence. Ending the Tobacco Holocaust shows how, if we take action as a caring community, we can effectively end today’s all-too-real Tobacco Holocaust.