Smoking in Movies

“Each time a member of the [film] industry releases another movie that depicts smoking, it does so with the full knowledge of the harm it will bring to children who watch it.”— Letter to studio heads from the Attorneys General of 31 U.S. states, May 1, 2007

Find out what movies currently at the theatres have smoking in them by clicking the following link:http://www.smokefreemovies.ucsf.edu/problem/now_showing.html

Smoking in movies leads to the addiction and future death of our nation's children and underage teens. According to scientific research by Dr. Stanton Glantz at UCSF, and Drs. James Sargent and Madeline Dalton at Dartmouth University, and other researchers, over 390,000 children and underage teens in the United States start smoking each year due to seeing their favorite celebrities smoking in movies, and over 100,000 of those children and underage teens will die in the future because of that.

Celebrity smoking in movies also has the effect of influencing many more children and underage teens around the world to become addicted to tobacco products, and to eventually suffer and die prematurely.

That's why so many prominent medical organizations, including:

World Health Organization
American Lung Association
American Medical Association
American Medical Association Alliance
American Academy of Pediatrics
American Legacy Foundation
American Heart Association
American Academy of Allergy, Asthma, and Immunology
Americans for Nonsmokers Rights
California School Nurses Association
Center for Tobacco Free Kids
Society for Adolescent Medicine
Los Angeles Department of Health Services
National Network on Tobacco Prevention and Poverty (on behalf of Association of Gospel Rescue Missions, National Coalition for the Homeless, National Commission on Correctional Health Care, Rural Alaska Community Action Program, The Salvation Army, West Virgina University, Prevention Research Center, West Virgina Bureau for Public Health)
New York State Department of Health
Oklahoma State PTA
US Public Interest Research Group, and others.

support all 4 of the following measures:

1. Rate new smoking movies "R".Any film that shows or implies tobacco should be rated "R." The only exceptions should be when the presentation of tobacco clearly and unambiguously reflects the dangers and consequences of tobacco use or is necessary to represent the smoking of a real historical figure.

2. Certify no pay-offs.The producers should post a certificate in the closing credits declaring that nobody on the production received anything of value (cash money, free cigarettes or other gifts, free publicity, interest-free loans or anything else) from anyone in exchange for using or displaying tobacco.

3. Require strong anti-smoking ads.Studios and theaters should require a genuinely strong anti-smoking ad (not one produced by a tobacco company) to run before any film with any tobacco presence, in any distribution channel, regardless of its MPAA rating.

4. Stop identifying tobacco brands.There should be no tobacco brand identification nor the presence of tobacco brand imagery (such as billboards) in the background of any movie scene.

Furthermore, according to a recent poll, 70 percent of Americans support a new R-rating for any movies with on-screen tobacco imagery, unless the film clearly demonstrates the dangers of smoking.

So far, the Motion Picture Association of America has only agreed to consider giving some movies with smoking an R rating. However, the American Medical Association states that "The Motion Picture Association of America's (MPAA) decision to 'consider smoking as a factor' when rating movies does nothing to ensure that children and teens are not exposed to and influenced by on-screen smoking. By failing to implement a mandatory R-rating system for smoking in movies, the MPAA has ignored the gravity of the health threat that on-screen smoking poses to children and teens." http://www.ama-assn.org/ama/pub/category/17569.html

Find out in the Ending The Tobacco Holocaust book about the Hollywood connection to today's tobacco holocaust, including:

---Whether Tinseltown is "addicted" to smoking. Are stars biologically prone to addiction? Learn about the "reward deficiency syndrome" and how that might affect some movie stars, as told through the life history of Robert Downey Jr., Nick Nolte and Mel Gibson. Learn how, of all the addictions they had, they were able to stop all of them but one… smoking.

---Brazen tobacco product placement in famous movies, from Men in Black 2 to The Longest Yard.

---Why Jennifer Aniston, Orlando Bloom, Kate Moss and Keira Knightley will likely age quicker than other stars, because of their smoking behavior.

---The positive reasons Julia Roberts, Ben Affleck, Brad Pitt and Angelina Jolie stopped smoking (HINT: They wanted to help and save other lives besides their own.)

---Why parents need to understand that preventing their children from smoking may mean saving their children from a lifetime of poverty and sickness, and instead help them attain a lifetime of health and retire as millionaires if they invest the money that would have gone to buy cigarettes in a Roth IRA.

Perhaps the most powerful form of subliminal advertisement is the practice of product placement of branded products and use of cigarettes by stars in movies. Scientific research has documented a dose-response effect of smoking portrayed in movies: the more children and underage teens see of smoking in movies (or the more they see their favorite movie stars smoke in movies), the more they smoke.

An excellent site to view about the problem of smoking in movies is organized by Dr. Stanton Glantz, who has endeavored for years to get the movie industry to accept the 4 measures above, and workers and volunteers at UCSF. Click on the following link:http://www.smokefreemovies.ucsf.edu

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